Escalation

Story of the $20 one dollar bids.

MBA "executives" who bid up to $15,000 for a $20 bill The other guy hated to loose - $14,000.

Competitive arousal

Causes

• Intense rivalry (one on one comp)
• Time pressure
• In the spotlight.

Minimize by

• Limit the role of someone who is especially intense
• Manage time better
• Spread responsibility so that one person not in spotlight.

You don't want to get competitive so that your decisions stop making sense. Remember to think of things from the other peoples point of view.

Teddy Roosevelt options. Very clever (how much would the studio pay them..)